Verona, Italy (30 January 2019) – PM Holding, a group of diverse service providers in the life sciences industry, announces the appointment of Jan Back as Marketing Director to manage marketing across the entire group.
PM Holding consists of specialized service providers in the drug and device development sector including: CROS NT (global, expert biometrics CRO), Arithmos (technology solution provider and system integrator) and seQure Life Sciences (niche provider of vigilance, quality assurance and regulatory services).
Jan brings a wealth of experience in marketing, events and communications to the business. Having previously worked for Cytel, Jan has a tremendous industry experience, including Biometrics, Consulting, Real World Analytics and Data Science.
Angela Weston, CCO of PM Holding, said, “2020 is going to be a very exciting year for the business as we continue to grow our portfolio of companies. Implementing marketing strategies that support the commercial objectives for each company is imperative to our success. Jan’s enthusiasm, innovative ideas and professional approach to any challenge can only enhance our existing industry reputation and brand recognition”.
Jan commented, “I am delighted to have joined PM Holding, I am looking forward to developing the marketing strategies for each business and creating and executing tactical communication plans that will support commercial goals and growth”.
Jan is based in Europe.